We do things a little differently around here â€“ and thatâ€™s what gives Jack Danielâ€™s its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we donâ€™t follow a calendar.
Our Tennessee Sippinâ€™ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.
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